Survey Advantage Case Study Published on Leading Marketing Website
Laurie Lande, writer for MarketingProfs recently published a case study detailing how Dollar Rent A Car has built surveying into their day to day operations. Keith Adams, Sales & Marketing Manager of the New York Metro area has used the surveys not only to help increase airport parking revenue 24% in 2007, but also to quickly collect and respond to customer complaints, usually on the same day they come in.