Article Originally Posted in Providence Business News

Jamestown, RI – 12/09/2007 – As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL (www.napl.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system(www.surveyadvantage.com), an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL’s Competitiveness eKG™, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.

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We all know how valuable it is to survey our customers and employees. But choosing the best method of surveying can be a little bit more difficult. For one thing you need to know how you will distribute your surveys and more importantly how you will get them back. Then finally how are the surveys going to be tabulated and the results going to be communicated? Here is a quick list of the pros and cons of the different methods of surveying.

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Paramus, NJ – 8/28/2007 – As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL (www.napl.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system, an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL’s Competitiveness eKG™, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.

(more…)