Methods for Launching a CSI Strategy
Boating Industry magazine article covering the importance of a CSI strategy and ways of implementing one.
Survey News
January 18, 2008
The Best Source of Leads? Your Customers
Franchise World article about how surveying customers can uncover leads and demand for new products and services, and create a roadmap for staying ahead of the competition.
January 7, 2008
January 4, 2008
NAPL Adds Survey Advantage to Customer Research Suite
Article Originally Posted in Providence Business News
Jamestown, RI - 12/09/2007 - As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL (www.napl.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system(www.surveyadvantage.com), an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL’s Competitiveness eKG™, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.
January 2, 2008
Surveying Methods Comparison
We all know how valuable it is to survey our customers and employees. But choosing the best method of surveying can be a little bit more difficult. For one thing you need to know how you will distribute your surveys and more importantly how you will get them back. Then finally how are the surveys going to be tabulated and the results going to be communicated? Here is a quick list of the pros and cons of the different methods of surveying.
NAPL Adds Survey Advantage to Customer Research Suite
Paramus, NJ - 8/28/2007 - As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL (www.napl.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system, an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL’s Competitiveness eKG™, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.