For Immediate Release

Contact: Michael Casey, Survey Advantage
401-560-0311 ext 103 mcasey@surveyadvantage.com

Middleboro, MA– June 21, 2010 – Enterprise Print Management Solutions(EPMS), announced today a newly developed customer survey process with Survey Advantage , a service provider offering customer loyalty and lead generation programs. Enterprise Print Management Solutions offers a full suite of estimating and production software modules for the commercial printing industry and is considered one of the premiere vendors of print MIS in North America. Now EPMS users have two ways to administer an early warning and alert system to preserve recurring revenues. In addition, the program identifies sales leads within each account and generates referrals. EPMS has developed a Survey Advantage report utility to reduce the survey administration time to less than three minutes a month.

“Our customers now have an effective way to leverage customer information to drive sales and preserve revenue.” said Craig Andersen, Chief Operating Officer of EPMS. “We are excited about the idea of offering our customers this new option which collapses the administration time to 3 minutes a month while offering a more robust fully managed solution. The nice part is that this approach enabled us to cut the price to our customers in half. ”

“The EPMS team responded well to customer needs by standardizing and streamlining the report generation process. We can now monitor and drive the process from our side.” noted Michael Casey, President of Survey Advantage. Survey Advantage’s CustomerPulse™ service enables printers to keep a “thumb on the pulse” of each print buyer.

This new utility automates the time-consuming and tedious tasks associated with maintaining an ongoing customer feedback and reporting process. Starting at $49/month this low cost, fully managed service gives printers another way to keep lines of communication open.

To view a recorded demonstration of EPMS CustomerPulse visit CustomerPulse Demo or contact Michael Casey at 401-560-0311 ext 103 or mcasey@surveyadvantage.com .

About Enterprise Print Management Solutions

Founded in 1988, we have continually evaluated industry changes and issues, and have rewritten and updated our EPMS product lines to reflect the changing times and technical innovations embraced by our industry. Since our inception, we have been providing effective solutions to problems that printing companies of all sizes and types face in their daily businesses. The strength of commitment to product development is evident in the depth and scope of our integrated product suites and e-commerce solutions, in use worldwide by over 1,000 printing companies.

About Survey Advantage

Survey Advantage is the leading provider of customer research, customer retention, and lead generation programs for the graphic communications industry. CustomerPulse™ and MarketPulse™ were designed in partnership with the industry to improve productivity by helping operations manage their customer relations and overall operational effectiveness. Additional information may be obtained by visiting www.surveyadvantage.com/printers, emailing info@surveyadvantage.com, or calling 401-560-0311.

For Immediate Release

Contact:
Michael Casey, Survey Advantage
401-560-0311 ext 103
mcasey@surveyadvantage.com

Printers Software™ Announces Partnership with Survey Advantage™ to Help Printers Preserve Revenue and Generate Leads

Sarasota, FL– June 10, 2010 – Printers Software Inc.(PSI), announced today a partnership with Survey Advantage, a service provider offering low cost customer loyalty and lead generation programs. Printers Software offers a full suite of estimating and production software modules for the commercial printing industry and is considered one of the premiere Print MIS vendors in North America. Now Printers Software users have an early warning and alert system to preserve recurring revenue if customer loyalty is slipping. In addition, the program identifies sales leads within each account generating referrals. Printers Software has developed the necessary functionality so users may use the industry leading CustomerPulse™ program offered through Survey Advantage.

“Our customers now have a way to effectively leverage customer information to drive sales and preserve revenue, two areas on the minds of every printing executive today.” said Nick Grieco, Vice President of Printers Software. “We are excited to partner with an industry leader like Survey Advantage, whose full service approach helps increase the effectiveness of client management for our users.”

“Printers Software did an excellent job streamlining the solution. The whole process takes users less than 5 minutes a month to administer. It doesn’t get any easier than that.” noted Michael Casey, President of Survey Advantage. Survey Advantage enables printers to keep a “thumb on the pulse” of each print buyer. The partnership with Printers Software streamlines the entire customer feedback process.

CustomerPulse™ automates the time-consuming and tedious tasks associated with maintaining an ongoing customer feedback and reporting process. Starting at $49/month this low cost, fully managed service gives printers another way to keep lines of communication open.

To view a recorded demonstration of Printers Software CustomerPulse select demo or contact Michael Casey at 401-560-0311 ext 103 or mcasey@surveyadvantage.com.

About Printers Software

Since 1979, Printers Software Inc. has empowered leading printers to maximize profits through easy-to-use, proven solutions and world class support. They are the first and most experienced company to provide software systems for printing management. Presidio™ is the latest version of our award winning, fully integrated system that improves efficiency, reduces costs and increases profits.

Their Estimating, Job Ticket, Job Control, Data Collection, Inventory, Accounting, and eCommerce applications are among the most widely used by commercial and in-plant firms of all sizes. They are a recipient of the coveted NAPL Industry Award.

About Survey Advantage

Survey Advantage is the leading provider of customer research, customer retention, and lead generation programs for the graphic communications industry. CustomerPulse™ and MarketPulse™ were designed in partnership with the industry to improve productivity by helping operations manage their customer relations and overall operational effectiveness. Additional information may be obtained at www.surveyadvantage.com/printers, emailing info@surveyadvantage.com, or calling 401-560-0311.

Jamestown, Rhode Island – Survey Advantage, a leading provider of customer loyalty and market research services, will be offering two educational sessions at the upcoming Mailing & Fulfillment Service Association’s Annual Conference being held June 2-5, 2010 in Charleston, SC. The session, “Leveraging Customer Feedback” will highlight how mailing and fulfillment operations are preserving ongoing revenue and identifying opportunities to sell more to existing customers. Survey Advantage president, Michael Casey, will be delivering the session on Thursday morning and Friday afternoon. Michael will discuss how mail and fulfillment operations are differentiating themselves from their competitors and how these businesses are implementing strategies with their customers to drive revenue. Three different customer feedback approaches will be discussed.
Survey Advantage will be exhibiting the latest mail and fulfillment programs including MarketPulse and CustomerPulse at booth # 7.
More information on the annual conference: MFSA Conference:
For more information on Survey Advantage: Mail & Fulfillment Programs

Jamestown, Rhode Island – Survey Advantage, a leading provider of customer loyalty and market research services, will be presenting new ways of preserving and expanding revenue to members of Printing Industries New England ( PINE). At the PINE Vendor Showcase – Hilton Garden Inn, Waltham, MA, Michael Casey, Survey Advantage’s president, will be speaking during the educational sessions, April 8th. The event is dedicated to helping PINE members grow their businesses. Michael Casey’s talk “How to keep customers coming back,” will offer advice on how to leverage technology and processes to improve revenue preservation strategies and expand business with existing accounts.

“We are excited to be invited to speak,” said Casey. “PINE is the premiere association serving the New England Graphic Communication industry and provides support to help members be more successful. The Vendor Forum and educational sessions help support that mission.”

Survey Advantage will be exhibiting at the show along with Heidelberg, Xerox, and FedEx. The company will showcase two graphic communications services, CustomerPulse™ and MarketPulse™, two turnkey services making it possible to know when customers are interested in other services, loyalty is slipping, and customer needs are changing. Survey Advantage has helped hundreds of graphics communication businesses over the past six years.

For more information on these services or view printer case studies visit www.surveyadvantage.com/printers

Today Printer’s Plus released a second way to support the Survey Advantage CustomerPulse program.  Besides launching directly from Printer’s Plus, printers now have the option to let Survey Advantage manage the process for them.  Please view the new process by reading the recent document released by Printer’s Plus. Printer’s Plus Release

Denver, CO, October 26, 2009 – As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, Printing Industries of Colorado (www.printincolorado.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage programs for capturing customer feedback designed for printing, mailing, and graphic communications companies. Survey Advantage provides members with a choice of options to gain valuable insight into their customers.

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If your membership is large I suggest not surveying everyone, but break membership into subsets and manage last survey dates. Then you can get information and support your members, but not badger your membership and cause dissatisfaction.

Some organizations can get away with surveying their members more often, but I don’t know how your response rates have been in the past to comment here.

There is a definite threshold and you don’t want to go over the line.

The key is to understand their appetite for research, look at the size of your membership to determine if you can segment out and only survey a portion of membership and still get the statistical significance necessary for a quality study, and look at the incentives you give to members who participate.

Having a study on a website many times doesn’t work as well and typically an email with the link is the way to go if you want higher response rates, reminder management, tracing. E-newsletters with a link may work, but it may compromise the data or cause box stuffing.

If you can share the results of the research it would help as well. We have found that if a member filling out a research study sees value in the results and will get a copy of the report free, they are more apt to participate in more studies. In one association they go to members just about every 90 days with a study, get high response rates, but always share the report with anyone participating. Others pay for the published study.

They pick the right studies and put out a quality report so members look forward to them. Members see value in participating and the research has become a membership benefit! In this case the research studies got the #1 rating on satisfaction of all the services offered to membership. That is what may want to strive for.

Hope this helps. Good luck.

Jamestown, RI– September 9, 2009 – Survey Advantage Inc, announced today a partnership with printLEADER, the developer of commercial printer MIS solutions. printLEADER users now have the ability to generate referrals, identify areas to expand client share, and preserve recurring revenues through continuous customer feedback and reporting. By developing the necessary functionality printLEADER has enabled customers to implement the Survey Advantage Printer CustomerPulse™ program. On-line reports are delivered daily with sales leads, performance indicators, and printer customer loyalty benchmarks.

Survey Advantage’s services enables printers to keep a “thumb on the pulse” of each print buyer, and alert management when a print buyer is dissatisfied, is open to discussing other opportunities, or shares a referral. printLEADER offers a full suite of integrated print MIS modules for the commercial printing industry and is considered one of the premiere vendors of print MIS in North America. Survey Advantage focuses on the printing industry and their products give printers and graphics communications businesses a complete customer feedback process. CustomerPulse™ streamlines the entire process.

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At this year’s convention Survey Advantage will highlight two new programs;  CustomerPulse for Printer’s Plan 2010 and CustomerPulse for PrintSmith.  Survey Advantage now works closely with both MIS providers to help franchisee owners survey customers after print jobs are completed.  Survey Advantage has worked closely with franchisee owners of all Allegra Network’s the brands; Signs Now, Allegra Print & Imaging, American Speedy, and Insty Prints, offering  owners customer loyalty, lead generation, revenue retention programs that are affordable for the small business owner.  

Survey Advantage invites all attendees to visit us in booth 525  for a demo.

Yesterday I was speaking with the director of a state marine industry association who said something very profound.  He said that many have the wrong thought process because they are alarmed dealers are hurting and going out of business.  If they go out of business, they wrongly believe there will be less boaters. 

He went on to say that service is what keeps people in boating, not having access to buying boats.  Most boats are used anyway and what makes people leave boating is waiting too long for the boatyard to fix the boat or not knowing what is going on with their boat.  He went on to say that many boatyards don’t comprehend they are in the service business and need to keep customers in the loop when jobs are underway and they need to hit deadlines.  In the northern regions if it takes two weeks to get a boat fixed, that is 2 or 3 weekends out of 16 that they have to use the boat.  On average, a 40 foot boat costs about $5,000 to $10,000 a year just to maintain, get dockage, winterize, launch, insurance, etc.   Losing two weeks can be a reason to just get out of boating and start camping, golfing, or get into some other past time or hobby. 

So a lot rests on the boatyard’s ability to turn jobs quickly and effectively or the boating industry will suffer from people getting out of boating.  That is the real issue, not selling more new boats.