This is a story of how a manufacturer in a competitive industry leveraged surveying to methodically connect with key decision makers at Ford, Mercedes, GM, and Volvo. The customer feedback surprised even the manufacturer’s engineering team.
Please review the full case study at Quality Digest: http://www.qualitydigest.com/inside/quality-insider-article/surveying-new-opportunities.html
NAPL releases Field Case Book, a new initiative to share best practices and innovations with printers. In NAPL’s first field book case study, a printer is highlighted for a creative customer retention strategy saving $130,000 in business within the first month of the strategy.
Click here for complete case: http://www.fieldcasebook.org/
Struggling to capitalize on the momentum after a conference or annual meeting? Michael Casey recently penned an article for Franchise World’s November 2008 edition, detailing ways to collect feedback, and use it to plan for next year. Click here to read the article
Over the past six months Survey Advantage has been featured monthly in American Printer magazine in a column titled “And the Survey Says…”, offering real business intelligence to printers through results of print buyer feedback surveys. If you have missed any of the issues, here is a roundup:
Look for more print buyer feedback in future issues of American Printer.
Survey Advantage is proud to announce a new partnership with Bluebird Auto Rental Systems. Details of the program are laid out in the Summer edition of the BARSTalk newsletter. Over the next few months Bluebird and Survey Advantage will implement a program enabling users of the Bluebird software to automate customer surveying after completed rental transactions, track ticket numbers on each survey, and trend performance over time. Bluebird Customers interested in participating in our early adopter program should e-mail Mike Casey at mcasey@surveyadvantage.com or call 401-560-0311 ext 103. To read the full article, download the PDF. For more information on Bluebird, visit their website here.
This past May, Survey Advantage and Marina Dockage Magazine teamed up to conduct a water access study of marina operators across North America. The study focuses on major issues facing marinas as they relate to water access, shoreline property demand, and shoreline development. Survey Advantage helped set goals, design the survey and questions, drive response rates, collect data, and create reports while Marina Dockage focused on what they do best; analyzing information and reporting their findings. The corresponding article, authored by Peter Gallanis appears in the August, 2008 issue of Marina Dock Age Magazine and is a must read for Marinas everywhere. To read the full article, download the PDF here
Boating Industry magazine article covering the importance of a CSI strategy and ways of implementing one.
Franchise World article about how surveying customers can uncover leads and demand for new products and services, and create a roadmap for staying ahead of the competition.
Article Originally Posted in Providence Business News
Jamestown, RI – 12/09/2007 – As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL (www.napl.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system(www.surveyadvantage.com), an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL’s Competitiveness eKG™, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.