For Immediate Release

Contact: Michael Casey, Survey Advantage
401-560-0311 ext 103 mcasey@surveyadvantage.com

Middleboro, MA– June 21, 2010 – Enterprise Print Management Solutions(EPMS), announced today a newly developed customer survey process with Survey Advantage , a service provider offering customer loyalty and lead generation programs. Enterprise Print Management Solutions offers a full suite of estimating and production software modules for the commercial printing industry and is considered one of the premiere vendors of print MIS in North America. Now EPMS users have two ways to administer an early warning and alert system to preserve recurring revenues. In addition, the program identifies sales leads within each account and generates referrals. EPMS has developed a Survey Advantage report utility to reduce the survey administration time to less than three minutes a month.

“Our customers now have an effective way to leverage customer information to drive sales and preserve revenue.” said Craig Andersen, Chief Operating Officer of EPMS. “We are excited about the idea of offering our customers this new option which collapses the administration time to 3 minutes a month while offering a more robust fully managed solution. The nice part is that this approach enabled us to cut the price to our customers in half. ”

“The EPMS team responded well to customer needs by standardizing and streamlining the report generation process. We can now monitor and drive the process from our side.” noted Michael Casey, President of Survey Advantage. Survey Advantage’s CustomerPulse™ service enables printers to keep a “thumb on the pulse” of each print buyer.

This new utility automates the time-consuming and tedious tasks associated with maintaining an ongoing customer feedback and reporting process. Starting at $49/month this low cost, fully managed service gives printers another way to keep lines of communication open.

To view a recorded demonstration of EPMS CustomerPulse visit CustomerPulse Demo or contact Michael Casey at 401-560-0311 ext 103 or mcasey@surveyadvantage.com .

About Enterprise Print Management Solutions

Founded in 1988, we have continually evaluated industry changes and issues, and have rewritten and updated our EPMS product lines to reflect the changing times and technical innovations embraced by our industry. Since our inception, we have been providing effective solutions to problems that printing companies of all sizes and types face in their daily businesses. The strength of commitment to product development is evident in the depth and scope of our integrated product suites and e-commerce solutions, in use worldwide by over 1,000 printing companies.

About Survey Advantage

Survey Advantage is the leading provider of customer research, customer retention, and lead generation programs for the graphic communications industry. CustomerPulse™ and MarketPulse™ were designed in partnership with the industry to improve productivity by helping operations manage their customer relations and overall operational effectiveness. Additional information may be obtained by visiting www.surveyadvantage.com/printers, emailing info@surveyadvantage.com, or calling 401-560-0311.

For Immediate Release

Contact:
Michael Casey, Survey Advantage
401-560-0311 ext 103
mcasey@surveyadvantage.com

Printers Software™ Announces Partnership with Survey Advantage™ to Help Printers Preserve Revenue and Generate Leads

Sarasota, FL– June 10, 2010 – Printers Software Inc.(PSI), announced today a partnership with Survey Advantage, a service provider offering low cost customer loyalty and lead generation programs. Printers Software offers a full suite of estimating and production software modules for the commercial printing industry and is considered one of the premiere Print MIS vendors in North America. Now Printers Software users have an early warning and alert system to preserve recurring revenue if customer loyalty is slipping. In addition, the program identifies sales leads within each account generating referrals. Printers Software has developed the necessary functionality so users may use the industry leading CustomerPulse™ program offered through Survey Advantage.

“Our customers now have a way to effectively leverage customer information to drive sales and preserve revenue, two areas on the minds of every printing executive today.” said Nick Grieco, Vice President of Printers Software. “We are excited to partner with an industry leader like Survey Advantage, whose full service approach helps increase the effectiveness of client management for our users.”

“Printers Software did an excellent job streamlining the solution. The whole process takes users less than 5 minutes a month to administer. It doesn’t get any easier than that.” noted Michael Casey, President of Survey Advantage. Survey Advantage enables printers to keep a “thumb on the pulse” of each print buyer. The partnership with Printers Software streamlines the entire customer feedback process.

CustomerPulse™ automates the time-consuming and tedious tasks associated with maintaining an ongoing customer feedback and reporting process. Starting at $49/month this low cost, fully managed service gives printers another way to keep lines of communication open.

To view a recorded demonstration of Printers Software CustomerPulse select demo or contact Michael Casey at 401-560-0311 ext 103 or mcasey@surveyadvantage.com.

About Printers Software

Since 1979, Printers Software Inc. has empowered leading printers to maximize profits through easy-to-use, proven solutions and world class support. They are the first and most experienced company to provide software systems for printing management. Presidio™ is the latest version of our award winning, fully integrated system that improves efficiency, reduces costs and increases profits.

Their Estimating, Job Ticket, Job Control, Data Collection, Inventory, Accounting, and eCommerce applications are among the most widely used by commercial and in-plant firms of all sizes. They are a recipient of the coveted NAPL Industry Award.

About Survey Advantage

Survey Advantage is the leading provider of customer research, customer retention, and lead generation programs for the graphic communications industry. CustomerPulse™ and MarketPulse™ were designed in partnership with the industry to improve productivity by helping operations manage their customer relations and overall operational effectiveness. Additional information may be obtained at www.surveyadvantage.com/printers, emailing info@surveyadvantage.com, or calling 401-560-0311.

Trust, Credibility, and Rapport. Customers don’t care if you have the best technology, have the best location, or hang out with movie stars. You won’t survive if your foundation is weak. If a customer catches you lying just once they question everything you say in the future. If your advice is out of date, they ask your competitor. If you just don’t quite gel with them and talk their language, they rather not spend time with you. Establish trust, credibility, and rapport to create your network of great customers.

Over the past two weeks while attending the MFSA(Mail & Fulfillment Services Association) and IPMA(In –Plant Printing & Mailing) Annual Conferences I noticed sessions were focused more on customer relations and less on technology. Keynote speaker, John Foley, President of InterlinkOne, presented at the MFSA Conference in Charleston, SC and stressed the importance of social networking to share knowledge, help others, and stay connected. John is successful because he lives by the three foundational principles of trust, credibility, and rapport. Next stop was IPMA’s annual conference in Albuquerque, NM where the keynote, Bill Farquaharson, President of Aspire, explained why customer loyalty isn’t dead, unless you do it to yourself. He stressed the importance of you showing customers how much YOU care. Show them the love!

Yes, you are only as good as their last experience with you, but build up an “emotional bank account” or reserve with your customers. You make a deposit in this emotional bank account every time you go the extra mile, give great advice, connect with a customer in special ways, or whenever they feel unique and special. You withdraw from your account every time you stretch the truth, miss commitments, give poor advice, have awkward communications, or ask them to jump through hoops.

Trust:
Trust involves your honesty and integrity. Trust takes much time to earn and little time to lose. Just ask Tiger Woods. Compare Tiger Woods to John Wooden. Both sports super stars, yet in my opinion, complete opposites. Today while flying back from IPMA I am reading all the John Wooden testimonials and stories in USA Today. During his 99 years with us he touched so many lives in special ways. Tiger is incredible to watch on the course, but John Wooden had such integrity and honor. What a remarkable person. What an emotional bank account he established with so many! What are you doing to build trust? Are you ALWAYS honest with your customers and employees, leading by example under ALL instances, both personal and in business. Trust goes a long way toward building that emotional bank account. Sounds simple, yet how many of us are challenged to remain trustworthy when under stress to perform? Don’t waiver on this core principle. Stay strong!
How can you build trust?
* If you mess up, claim it.
* Always explain facts and don’t stretch it
* Respect confidentiality under all conditions
* Don’t gossip or others will wonder if you will gossip about them

Credibility:
Credibility is a proficiency issue or how good you are. This involves being proficient at your craft, is measured through performance, and expressed by the company you keep. Pick your friends wisely and do things right. Know your customer’s business or industry to help add credibility and be more helpful. Roll out services and products only after you perfect them or have piloted first. Tell the guinea pigs that they are just that. Show honesty and set expectations upfront. Credibility is conveyed to customers by offering great advice, and delivering quality products and service. How can you drive credibility with your customers?
* Continue to learn. Never stop.
* Invest in education and show them what you are doing.
* Hang out with people who are credible
* Offer advice in areas you are proficient.
* Get to know your customer’s business and internal processes

Rapport:
This is extremely challenging and what is called the soft stuff. You want customers to like you and want to be around you. Most know what trustworthiness is and how to be credible, but rapport building doesn’t come natural to most. Rapport is how you connect with your customers and communicate on their wave length. Style flexing is changing your communication style to meet the needs of each customer. Not easy. Don’t show sensitivity toward George Steinbrenner when the Yankees are losing, or don’t get right down to business with Woody Allen. What can you do to build rapport with customers?
* Get good at style flexing. Practice.
* Get good at reading people and adjusting your communication style
* Change your mindset from one of “customers just need to get to know me better” to “I need to know how my customer is wired to be effective”.
* If you can’t style flex, then pick customers who appreciate your one size fits all
mentality.
* Don’t expect customers to change their communication style to fit yours.
* Get psyched about your customer’s business and get personal.

In summary, deliberately watch your emotional bank account with customers. You must earn their trust, prove you know your stuff, and be someone they connect with. Get all three in line and everything else falls into place. Don’t forget the best way to monitor these foundational principles is to ask customers through an effective, ongoing survey process.

Jamestown, Rhode Island – Survey Advantage, a leading provider of customer loyalty and market research services, will be offering two educational sessions at the upcoming Mailing & Fulfillment Service Association’s Annual Conference being held June 2-5, 2010 in Charleston, SC. The session, “Leveraging Customer Feedback” will highlight how mailing and fulfillment operations are preserving ongoing revenue and identifying opportunities to sell more to existing customers. Survey Advantage president, Michael Casey, will be delivering the session on Thursday morning and Friday afternoon. Michael will discuss how mail and fulfillment operations are differentiating themselves from their competitors and how these businesses are implementing strategies with their customers to drive revenue. Three different customer feedback approaches will be discussed.
Survey Advantage will be exhibiting the latest mail and fulfillment programs including MarketPulse and CustomerPulse at booth # 7.
More information on the annual conference: MFSA Conference:
For more information on Survey Advantage: Mail & Fulfillment Programs