Survey Advantage & Technique Group enter into strategic partnership
Jamestown, RI– June 19, 2009 – Survey Advantage Inc, announced today a partnership with Technique Group, the developer of commercial printer MIS solutions. Technique users now have the ability to generate referrals, identify areas to expand client share, and preserve recurring revenues through continuous customer feedback and reporting. By developing the necessary tools Technique has enabled customers to work closely with Survey Advantage to implement the CustomerPulse™ program. On-line reports are delivered daily to deliver leads, monitor performance over time, and benchmark with the industry.
Survey Advantage’s suite of services enables printers to keep a “thumb on the pulse” of each print buyer, and alert management when a print buyer is dissatisfied with a recent order, is open to discussing other opportunities, or shares a referral. Technique offers a full suite of integrated print MIS modules for the commercial printing industry and is considered one of the premiere vendors of print MIS worldwide. Survey Advantage focuses on the printing industry and their products give printers and graphics communications businesses a complete customer feedback process. CustomerPulse™ streamlines and automates the entire process.
“Survey Advantage now enables our customers to drive sales leads to grow their business while preserving recurring job revenues, two areas are on the minds of most printers today.” said Mark Anderson, Chief Operation Officer of North America for Technique. “It’s a pleasure to partner with an industry leader like Survey Advantage, whose application helps increase the effectiveness of client management for Technique users.”
CustomerPulse™ is easy to use and maintain because it was designed by customer serving professionals, not IT specialists. “By Technique taking the time we now have a solution which takes 15 minutes to set up a Technique user. Maintaining CustomerPulse™ is a 5 minute weekly exercise, delivering a constant flow of customer feedback”, noted Michael Casey, President and Founder of Survey Advantage. “Printers can save customers throughout the year, identify areas to expand within accounts, and generate referrals for $99/month. This is a low cost insurance policy and lead generator all in one. ”
CustomerPulse™ automates the time-consuming and tedious tasks associated with maintaining a survey and reporting process. Because Technique pulls the necessary shipping data, users do not have to manage surveying. They can be confident that surveys look professional and streamlined. Convenient electronic distribution options and innovative drill-down features ensure that reports are valuable to all staff within the enterprise.
About Technique
Founded in 1995; Technique Group is a leading provider of Management Information System (MIS) software solutions and services to the printing and graphic arts industry; Amongst Technique’s customers are some of the biggest names in print.
Development first started in production planning throughout the UK, Europe, South Africa and the US; leading the solutions portfolio to estimating, job management and costing modules enhancing the offering; and now including JDF Certification.
Technique’s significant advantage is the products and services that have been carefully developed with close consultation of the end users throughout major printing companies and is coupled with the strength of employing the professional expertise from the industry who’s knowledge and experience is entrenched in IT and print practices.
For more information visit the company website at www.technique-group.com
About Survey Advantage
Survey Advantage is the leading provider of customer retention and lead generation programs servicing the printing and graphics communication industry. Its services suite, HealthCheck™, CustomerPulse™, and MarketPulse™, can improve productivity by helping organizations manage their customer relations and overall operational effectiveness.
The programs are widely available through associations such as PIA and NAPL. Additional information about Survey Advantage can be obtained by calling (401) 560-311, or by visiting the company’s printer specific web site www.surveyadvantage.com/printers
Tags: Customer Loyalty, CustomerPulse, Printer Loyalty Programs, Printing