Last month Allegra Networks, a 400 plus unit franchisor, published an article in their quarterly franchise magazine, Connections, sharing lessons learned from around the network. The article explains how Eileen Rogers and Ted Raymond, owners of the Allegra franchise in Scottsdale, AZ, focused the business on multi-channel marketing, including variable data printing and personalized URLS, while making the shift to a marketing services provider. In addition, Eileen and Ted explain how customer feedback became part of their strategy.
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Tags: print buyer research, Printer, Printer Loyalty Programs, Printer Referral Programs, printer research, Printing

This entry was posted on Friday, April 17th, 2009 at 12:52 pm and is filed under Press Release. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.