Why aren’t members filling out my survey?
Many associations conduct their own membership loyalty surveys and exit surveys, manage their own member satisfaction metrics and research studies. Sometimes the response rates are low and difficult to understand why. Here are a few things to consider when running a survey or research study.
1)Keep surveys as short as possible and know your audience.
2)Know both their appetite for the kind of survey you are doing and also how strong your relationship is with them.
3)Look at your e-mail invitation to the survey. Messaging is so important to grab attention.
4)Look at the words used. You may be getting caught in spam and it isn’t being delivered.
5)Look at the subject line to make sure it is enticing and connects with the responder.
Most of the time you should only need to remind once and then you become an annoyance. If you need to go with multiple reminders then something is going on.
Tags: Add new tag, Association, membership loyalty, membership satisfaction, membership satisfaction metrics