This is a story of how a manufacturer in a competitive industry leveraged surveying to methodically connect with key decision makers at Ford, Mercedes, GM, and Volvo. The customer feedback surprised even the manufacturer’s engineering team.

Please review the full case study at Quality Digest:  http://www.qualitydigest.com/inside/quality-insider-article/surveying-new-opportunities.html

Tags: Customer Research, ISO 9000 voice of the customer, Manufacturing

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