Don’t let customers feel like hostages
Yesterday I was speaking with a good friend who was heading home for an appointment with his oil burner maintenance company. Since I needed some maintenance I asked how he liked the business. He said he “HAD” to use them because the business was a client. He continued saying that he just wished he could go elsewhere and explained all the problems he had over the years. He felt hostage. I call this “Fake Loyalty”. It is too bad this oil burner company doesn’t get it right and give this customer a reason to refer them. I am just glad this guy told me to stay away. Does anyone know a good oil burner guy?
Ask your customers the question “How likely are you to recommend us to family and friends?” Some of your customers may feel like hostages for now. Why not make it right.
Tags: Add new tag, Boater Loyalty, Customer Intimacy, Customer Loyalty, Print Buyer Opinions, Printer Loyalty Programs