A quick post today to close out the week on Customer Database Management.

I cannot stress the importance of maintaining an accurate and reliable customer database. Of course this should include contact, company, mailing address, email, etc. Most importantly – the information in the database must be clean. That means names and companies spelled and punctuated correctly, and not in the dreaded all caps format.

If you aren’t email marketing to your current customer database, you are missing out on an extremely easy, fast, and cost effective medium. If your contact list isn’t up to date however, you can throw easy and fast out the window. By taking the time today to make sure the information goes into your CRM correctly, you can save yourself hours later cleaning bad data out of an excel sheet.

Tags: Association, Printing

This entry was posted on Friday, January 23rd, 2009 at 4:33 pm and is filed under Blog Posts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.