NAQP and Survey Advantage award four printer quality awards
Pictured from left, Joe Gardner, Michael Casey,
and Peter Gardner at Curry Printing
Four NAQP members were awarded top honors at the NAQP Owners Conference, held in Chicago, Illinois. The Survey Advantage NAQP awards recognize printers who offer the highest levels of service quality, product quality, customer loyalty, and client share as measured by clients and print buyers. The awards focus on how customer’s rate these four aspects of the customer relationship.
Advantage Copying and Printing, Dodgeville, WI won the “Best Overall Product Quality Award”. with 98% Product Quality Satisfaction. Product quality was measured across a total of 9 product categories obtaining 493 out of 503 scores on product quality as Satisfied or Very Satisfied. Scores in this category ranged from 82% to 98% with an average of 92%.
Ready Print, Pittsburg, CA won the “Best Overall Service Quality Award” with 97% Customer Service Satisfaction. Service Quality was measured across a total of 14 categories with them achieving 586 of 598 service quality ratings as Satisfied or Very Satisfied. Scores ranged from 67% to 97% with an average of 93%.
Balsley Printing, Loves Park, IL won the “Best Customer Loyalty Award” with 98% of his customers stating they are Likely or Very Likely to recommend Balsley to others. 195 of 198 customers participating in the study stated they are likely or very likely to recommend Balsley AND they also stated they are overall satisfied or very satisfied with Balsley Printing. Scores ranged from 71% to 98% with an average of 91%.
Curry Printing, Westborough, MA won the “Best Client Share Award” earning highest print buy % per client. 62% or 94 of the 151 customers participating in the survey have high enough confidence in Curry Printing to award them over 50% of all their printing needs and 42% of their customers award them over 75% of their printing needs! The scores ranged from 11% to 62% with an average of 54%.
“As part of our ongoing effort to help our members stay abreast of their customers’ needs, preferences, and business objectives, we’re excited about the Survey Advantage system.” said Steve Johnson, President of NAQP. “Congratulations to the four printers who continue to keep the pulse of their customers and react to changing customer needs.”
Printers interested in participating in the 2009 program should contact Michael Casey of Survey Advantage at 401-560-0311 ext 103 or mcasey@surveyadvantage.com. In 2009 the pricing to participate in the Business Health Check Program is $995 for NAQP members and for future years $795. The program includes a complete analysis of your business through the eyes of your customers. To read case studies and review complete printer related programs please visit www.printers.surveyadvantage.com.
Tags: Printing