A webinar is a live meeting that takes place over the web. Attendees in different locations “login” to the meeting host (usually a third party, such as Webex or Centra) via their computers and watch the meeting on their screens. The audio, if there is audio, can be via telephone or the web (voice over IP).Webinars might consist of live video, a PowerPoint presentation, Word or other types of documents, or any combination thereof. Some webinars are one-directional (meaning the attendees watch passively); others are more interactive, where attendees interact with the moderator, each other, and/or the documents being viewed.

Laurie Lande, writer for MarketingProfs recently published a case study detailing how Dollar Rent A Car has built surveying into their day to day operations. Keith Adams, Sales & Marketing Manager of the New York Metro area has used the surveys not only to help increase airport parking revenue 24% in 2007, but also to quickly collect and respond to customer complaints, usually on the same day they come in.

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