Discount boater-retention programs and benchmark studies now offered to marinas

Warren, Rhode Island — The Association of Marina Industries (AMI), the leading nonprofit association providing marinas management training, education, and information about research, and Survey Advantage, the leader in marine-services boater-retention programs and boater-opinion research, have formed a partnership to offer AMI’s membership with several programs to drive business and industry improvements.  

The agreement offers AMI and its members discounted programs ranging from marina/boater loyalty programs to integrated real-time surveying upon boater visits or service requests.  Integrated real-time surveying may be automated or semi-automated depending on the marina’s software-operating system.   

“More and more, the marina industry competes with other forms of recreation.  This program has already helped marinas identify key areas for growth and ways to enhance the boating experience,” says Jim Frye, AMI’s chair. “We believe all our members will benefit from this program. The more we understand boater opinions and needs—both at the individual marina and industry-wide level—the more proactive the industry will be to enhance the boater experience and raise the bar.”  “This agreement launches a new relationship between Survey Advantage and AMI. It’s a significant step forward that allows marinas to drive improvements, to change with customer demands, and to benchmark performance on key boater-satisfaction areas,” says Michael Casey, president and founder of Survey Advantage.  

The Association of Marina Industries (AMI) is a non-profit membership organization that provides management training, education, and information about research, legislation, and environmental issues affecting the marina industry.  For more information about AMI, please visit www.marinaassociation.org.

Survey Advantage’s programs offer: Online results available in real-time to facilitate immediate action; clear, actionable reports and online query tools to help quickly isolate issues; automated tool allows marina managers to link low-scoring questions to action plans; custom marina report cards enables managers to easily share results with employee groups; customized marina benchmark reports focus on specific industry trends. For more information, please visit www.surveyadvantage.com.