Discount boater-retention programs and benchmark studies now offered to marinas

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International Franchise Association® : Survey Advantage joins IFA’s Vendor Supplier Forum, the largest franchise association in the world with over 20,000 members.

American Boat Builder and Repairers Association and Survey Advantage release the ABBRA Customer Satisfaction Index benchmark program to their membership of 350 marine service providers and manufacturers. ABBRA and Survey Advantage designed this program to help raise the standards in the industry and to help membership benchmark performance.

When cost, travel, or time constraints make face-to-face meetings a challenge, consider webinars. With only a computer, an Internet connection, and a web browser, you now have virtually unlimited ability to interact with prospects, customers, staff, and a host of resources around the globe. (more…)

How do your customers feel about your quality?  Turn-around time?  Pricing?  Do they know about all of the products and services you offer?  Are they interested in offerings such as variable data printing?  How much business do your customers give to your competitors, and why?

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