Survey News


January 24, 2008

2007 Printer Product Quality Benchmark


In 2007 quick printers and small commercial printers continued to get strong quality satisfaction for traditional products and services, but be careful as you plan your diversification strategies.

Non-traditional printer services such as promotional items and online ordering could definitely improve. Consider not only the profitability as you ponder new services, but also your execution plan to produce high quality. Great quality opens the door to sell additional services, increase client share and drive up revenues and profits. But rolling out a mediocre service will shut doors. Put your best foot forward in 2008! Good luck.



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