Customer satisfaction is nice, but customer loyalty is profitable 

 Customers are your most important asset; Do you know how to retain them? 

In 2007 quick printers and small commercial printers continued to get strong quality satisfaction for traditional products and services, but be careful as you plan your diversification strategies.

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Your customers’ inboxes are bulging with email - much of it spam. They have less and less time for email that wastes their time. They’re more discerning than ever. So, how do get your message in front of them? Here are our top five tips that will tip the balance in your favor.

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Signs Now Weeder about turning customer feedback into profitable business decisions.

Do You Know What Your Customers Really Think?

Boating Industry magazine article covering the importance of a CSI strategy and ways of implementing one.

42 Ideas for launching CSI

Franchise World article about how surveying customers can uncover leads and demand for new products and services, and create a roadmap for staying ahead of the competition.

The Best Source of Leads? Your Customers

Article Originally Posted in Providence Business News

Jamestown, RI - 12/09/2007 - As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL (www.napl.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system(www.surveyadvantage.com), an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL’s Competitiveness eKG™, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.

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We all know how valuable it is to survey our customers and employees. But choosing the best method of surveying can be a little bit more difficult. For one thing you need to know how you will distribute your surveys and more importantly how you will get them back. Then finally how are the surveys going to be tabulated and the results going to be communicated? Here is a quick list of the pros and cons of the different methods of surveying.

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Paramus, NJ - 8/28/2007 - As part of its commitment to helping member and client companies develop profitable, highly responsive, customer-focused organizations, NAPL (www.napl.org), the trade association for excellence in graphic communications management, has announced that it will be offering members the Survey Advantage system, an online process for capturing customer feedback that is particularly suitable to small and medium sized printing and graphic communications companies. Survey Advantage joins NAPL’s Competitiveness eKG™, a robust diagnostic tool, in a comprehensive NAPL Customer Research Suite that now provides companies with a choice of options to gain valuable insight into their customers.

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