East Greenwich, RI. — February 2, 2018 – SurveyAdvantage released their Print Buyer Satisfaction Index (PBSI™) for the quarter ending 12/31/2017.   Performers in the top quartile achieved greater than 95%; in the top-middle quartile 91-94%; in the bottom-middle quartile 88-90%; the bottom quartile achieved less than 87%.  Q4, 2017 results are based on the percentage of over 34,000 print buyers who rated their printer on recently completed jobs.

Congratulations to Image360 of West Knoxville, TN for achieving the best overall loyalty rating with 100% of their customers stating they are “Very Likely” to recommend them to other buyers.  Below are winners by franchise brand or peer group.

Category/Brand Top Printer
Allegra Denise Wieand, Marmora, NJ
AlphaGraphics Jeff Bittner, Wood Dale, IL
Sir Speedy Patrick Welch, Cranston, RI
Image360 Shawn Belice, West Knoxville, TN
Corporate Edge Printing Jeff Mabey, Salt Lake City, UT
KKP Steve Davey, Guelph, ON
Signs By Tomorrow Charles Winkelman, Owings Mills, MD
Signs Now James Hoffman, Kalispell, MT

The benchmark is a compilation of all feedback gathered from over 700 printers participating in SurveyAdvantage’s award-winning online service that enables local businesses like printers and sign-makers to react quickly to customer complaints and opportunities, and automatically encourage 5-star reviews to Google and Facebook, and their website.  The PBSI™ is the most comprehensive measure of print buyer loyalty available in the graphics industry.

To qualify, there must be customer satisfaction data for each of the three months of the quarter in which the award is calculated and there must be no fewer than 15 respondents for the quarter.  An overall winner is chosen by calculating the percentage of customers who indicated they were very likely to recommend the printer.  To break any ties, a percentage is calculated from those who chose to leave a comment.

The vision of the PBSI™ is to improve industry performance through reliable real-time buyer satisfaction benchmarking.  Visit www.surveyadvantage.com/printers for more information.

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