Providence, RI. — March 29, 2017– SurveyAdvantage released their Print Buyer Satisfaction Index (PBSI™) for the quarter ending December 31, 2016. Performers in the top quartile achieved greater than 94%; in the top-middle quartile 89-93%; in the bottom-middle quartile 84-88%; the bottom quartile achieved less than 83%. Q4, 2016 results are based on the percentage of over 27,000 print buyers who rated their printer on recently completed jobs.
Congratulations to Image360 of Fredericksburg, VA for achieving the best overall loyalty rating with 100% of their customers stating they are “Very Likely” to recommend them to other buyers. Below are winners by franchise division, category or peer group.
|Allegra||Allegra||Little Rock, AR||Lisa Buehler|
|Sir Speedy||Sir Speedy||St. Petersburg, FL||Jerry Powers|
|PIP||PIP – Marketing, Signs, Print||Tampa, FL||Amanda Malinowski|
|Image360||Image360||Fredericksburg, VA||Joe Bury|
|AlphaGraphics||AlphaGraphics||Daytona Beach, FL||Jim Kenney|
|Independent Printers||Einstein Printing||Carrollton, TX||Keith Einstein|
|Signs Now||Signs Now||Tampa, FL||Chris Johnson|
|Signs By Tomorrow||Signs By Tomorrow||Livonia, MI||Archie Woods|
The benchmark is a compilation of all feedback gathered from over 700 printers participating in CustomerPulse™ – SurveyAdvantage’s award-winning online service that enables local businesses like printers and sign-makers to react quickly to customer complaints and opportunities, and automatically drive 5-star reviews to Google, Facebook and their website. The PBSI™ is the most comprehensive measure of print buyer loyalty available in the printing industry.
To qualify, there must be customer satisfaction data for each of the three months of the quarter in which the award is calculated and there must be no fewer than 15 respondents for the quarter. An overall winner is chosen by calculating the percentage of customers who indicated they were very likely to recommend the printer and chose to leave a comment to break any apparent ties.
The vision of the PBSI™ is to improve industry performance through reliable real-time buyer satisfaction benchmarking.