Survey Advantage, the leader in customer research design and administration, announced today the release of version 3.0 of their CustomerPulse™ User Dashboard.

The new dashboard has more robust capabilities including tools to make it easier to track trends in response rates, manage sales leads, contact referrals, sort and post customer testimonials, monitor online reviews, view loyalty metrics, and scrub bad emails.

“While much of that functionality already existed in our CustomerPulse™ dashboard, some of our customers found those tools weren’t as user-friendly as they would like,” explains Michael Casey, President of Survey Advantage, “With this update, the dashboard tools are more intuitive and the interface is a lot cleaner.”

Central to the new dashboard is Testimonial Publisher™ which offers the capability to automatically post customer testimonials to a website or social media page. With a simple click, users can enable Testimonial Publisher™ creating a stream of positive customer testimonials for their website.

“Testimonial Publisher™ has tremendous benefit to our customers,” says Michael Casey, “What used to be a cumbersome process of manually reviewing and sorting customer comments is now automated with positive comments pushed to a website for immediate publication.”

Testimonial Publisher™ offers Survey Advantage customers the tools that give instant credibility to their business or organization by pushing fresh content to their website. “Studies show that as many as 65% of prospects look to customer reviews and testimonials before making a purchasing decision,” elaborates Michael Casey, “Having recent customer testimonials posted on your website offers prospects the validation they need to complete a purchase or submit an inquiry.”

Recognizing the added credibility of third party review sites, CustomerPulse™ has the capability to send satisfied customers to popular review sites such as Yelp! and Google Places or Facebook and LinkedIn. With the new CustomerPulse™ Dashboard, users can now monitor and track the conversion of survey respondents to reviewers on third party websites and social media channels.

“Coupled with testimonials on your website, the presence of positive customer reviews on Facebook and Yelp! or Google Places is a powerful marketing tool.” observes Michael Casey. “There’s no denying the power of social media to influence buying decisions and we are seeing that more and more, even in the business-to-business space.”

Further developments to the Survey Advantage CustomerPulse™ Dashboard are already in process. Plans for the next update include customization tools so users can create branded themes for the Testimonial Publisher™

Founded in 2001, Survey Advantage is the leader in customer research design and administration. As the pioneer in online surveying, Survey Advantage remains exclusively focused on gathering and disseminating customer intelligence. A recognized industry leader, Survey Advantage has earned the endorsement of several national organizations and is frequently cited in the media as an expert in customer and market research. The Survey Advantage process utilizes the latest online survey and reporting technology to maximize results. With a proven methodology applicable to any business or industry, our client portfolio includes small businesses, franchise organizations, Fortune 500 companies, and trade associations.